Unlocking the PR Power Play: My Journey from SEO to Spotlight in the Finance World

Remember when John Mueller mentioned how sometimes PR can outdo technical optimization? I’ve experienced that!

I managed to snag mentions on platforms like CNN, Business Insider, Market Watch, Dow Jones, and more. It was a long grind, but I believe I can now help you achieve similar results in a fraction of the time.

Honestly, I was hesitant about PR at first. Being an SEO person, I felt the pressure of the constantly evolving industry.

There’s only so much one can absorb in a 24-hour day – I need my beauty sleep too! But hey, Elon Musk also has the same 24 hours, right? And he’s out there launching rockets and building electric cars. So, no more excuses!

I tried hiring PR experts, but I ran into a problem. They either charged a nominal amount, like $10-50, or an arm and a leg (+5,000). The inexpensive ones would just dump your press releases anywhere and everywhere.

But the costly ones, even with their fancy tools like Cision and Meltwater, weren’t guaranteed success either.

However, there’s no denying that creativity is the heartbeat of PR. Journalists are on the lookout for stories that are current, valuable, simple, unique, and solution-driven.

Despite my numerous attempts, my press releases seemed to miss the mark. So, I changed tactics.

I hired content experts, the ones who’ve contributed to giants like Forbes and TradingView. We teamed up to master the art of writing press releases, understanding the pulse of what journalists are seeking.

Then, in collaboration with a PR manager, magic happened: we started getting mentions and links.

While the initial results weren’t earth-shattering, they were a step in the right direction. Through persistence, continuous learning, and testing, we began to see promising outcomes. PR wasn’t just about getting mentions; it gave our SEO a significant boost.

In conclusion, PR and SEO go hand in hand for me now. PR isn’t just about building links; it’s about building trust and driving relevant traffic. It’s a game-changer, and I’m all in!

Author: Anatolii Ulitovskyi